2 builders who never spoke to each other

Make them click a buy button, not a form

An email address is a weak signal because it costs nothing to give. Putting a real purchase button on a mocked-up product, or taking presale money outright, filters for the only behaviour that predicts revenue, and it can be run as a variant test so the pitch and the demand get measured together.

The method

1. 01

   Run a fake door test: mock up the product, put a real buy button on the page, then send traffic at it and count who tries to pay.

2. 02

   Presell an ebook while testing the pitch, running A/B variants against the presale page so the copy and the demand get tested together.

3. 03

   Get a real sales page with working preorder buttons up before you go asking, then publish it, tweet it and email the whole list.

What it returned

• 50

  A cited writeup reports more than 50 ebook pre-sales bringing in $383, combining A/B tests with presales.

• Kettle and Fire is given as the validated example.

• Sales page written with Amy Hoy's help; the first push to Twitter and his list produced nothing at all

Sources

• Can preorders work for software-as-a-service companies?Nathan Barry · nathanbarry.com · 2013-02-25
• Presales: Saving Time, Money, EffortDru Riley · trends.vc · ☁️ Opportunities · 2020-12-14