a single source, nothing corroborates it
Sell through whoever your users already trust
When the end users are scattered and expensive to reach, find the concentrated professional group they already listen to and market to those people instead. Each of them touches dozens of your actual users every week, so recommendations compound in a way direct outreach never would.
The method
- 01
When your end users are scattered and unreachable, ask who they already trust, and market through that concentrated group instead
What it returned
- $50,000
Parents of non-verbal children were impossible to reach efficiently; speech-language pathologists were concentrated and easy to locate, each one influencing dozens of families every week, and once they started recommending the app sales compounded to $50,000
Sources
- The Audience Shortcut: How the Right People Paying Attention Changes EverythingNathan Barry · nathanbarry.com · My First Success with the Audience Shortcut · 2025-07-01
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in word of mouth
- Check word of mouth exists before you build8 unconnected · contested
- Turn buyers into fans instead of buying ads6 unconnected
- Show up in person where your readers are5 unconnected
- Make the second user arrive with the first5 unconnected
- Answer support as if it were the sales channel4 unconnected
- Give the hardest customers your hours4 unconnected