a single source, nothing corroborates it

Test the format before you build for it

Work backwards from whatever format already performs with your audience and shape the product to fit it, and test the format itself cheaply first, for instance short videos answering one specific struggle before committing to video as a channel. Material that works in one format can usually be reused as another, so the test costs little.

The method

1. 01

   Work backwards from the format that already performs for your audience and build the product so it fits that format.

2. 02

   Test short videos that answer one specific struggle, publish them on the vertical video platforms, and reuse the same material as text elsewhere.

What it returned

• He stopped posting bare music links and deliberately wrote a track that was short, catchy and funny enough to travel inside memes.

• Welsh names Instagram, TikTok and YouTube Shorts for the video, then repurposing onto X and LinkedIn.

Sources

• So you want to start a side hustle? Do these 4 things first.Justin Welsh · justinwelsh.me · Priority 4: How can you get some attention? · 2024-06-22
• The marketing genius of Lil Nas XHarry Dry · Marketing Examples · Part 1 · undated