a single source, nothing corroborates it
Name the one thing each sale pays for
A cause stated as a cause is decoration, but a countable unit attached to a single purchase is something the buyer is choosing to fund. Convert the mission into one specific outcome per item sold and let the buyer do the arithmetic themselves.
The method
- 01
Express the social purpose as one countable unit per sale rather than as a cause. It gives the buyer something concrete they are buying.
What it returned
Each item Combat Flip Flops sells is stated to fund one day of schooling for an Afghan girl.
Sources
- Leaving the Army & Starting a +$350K/month eCommerceMatthew Griffin · failory.com · Hi Matthew! What's your background, and what are you currently working on? · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected