3 builders who never spoke to each other

Quote the change they made, not the praise

Select quotes for the specific thing a user did differently or the money it produced, and drop the ones that only say it was good. A customer's unprompted reaction, turned with permission into the visual near the top of the announcement, does more than any sentence you could write about yourself.

The method

1. 01

   Favour testimonials that name a dollar outcome over ones that praise the writing

2. 02

   In the launch announcement, quote early users describing the specific change they made because of your thing, not the ones simply saying it was good.

3. 03

   Ask a customer for permission to turn their emailed reaction into the graphic in your launch post.

What it returned

• $15,000

  Brennan Dunn quoted saying the packaging and pricing strategy had put more than $15,000 in his pocket so far

• The reactions Hillman ran included a listener who said nearly every answer sparked a change at their own space, and one running poetry workshops who found the advice transferred to a problem she had been stuck on.

• Rand Fishkin took an email from Lavall Chichester of Growth Skills and, with permission, made it the summary image near the top of the announcement.

Sources

• Listen to The Coworking Weekly Show! Here are the first 3 episodes.Alex Hillman · dangerouslyawesome.com · 2014-11-01
• Authority is liveNathan Barry · nathanbarry.com · 2013-05-21
• SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting. - SparkToroRand Fishkin · sparktoro.com · undated