a single source, nothing corroborates it
Pick a collaborator for the doors they can open
Choose a co-author or partner for the distribution they bring, not only for the quality of their work. One collaborator's existing relationships with journalists produced coverage on three major sites, after the same people had been pitched cold for an earlier edition with little success. Craft you can hire; a decade of relationships you cannot.
The method
- 01
Choose a collaborator for the distribution they bring, not only for their craft: their existing relationships with journalists open press doors you cannot open cold
What it returned
Jeremy's press relationships produced coverage on iMore, Cult of Mac and MacStories; Nathan had pitched the same people for the first edition with little success
Sources
- $36,297 in 24 hours: behind the scenes of The App Design Handbook launchNathan Barry · nathanbarry.com · Social Media · 2013-11-11
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in pr
- Have something ready to catch one big placement4 unconnected
- Get onto the roundup your buyers already read3 unconnected
- Publish the method and the holes in it3 unconnected
- Publish research only your data could produce3 unconnected
- Get on the podcasts and expect nothing certain3 unconnected · contested
- List the outlets your market follows, then ask3 unconnected