3 builders who never spoke to each other

Choose the first platform from where buyers already sit

Instead of defaulting to whichever network you already have an account on, sample your own customers about where they spend time, check which networks over index for that audience, and weigh which format you are personally good at. Picking the venue from evidence rather than habit means the first year of posting is not spent talking into an empty room.

The method

1. 01

   Find your platform by asking a sample of your customers where they spend time online, then checking which networks already work best for the rivals who share your audience.

2. 02

   Run audience research to see which networks over index for your specific audience rather than assuming. Natividad's search on the SparkToro community showed Quora and LinkedIn above the average person and Instagram below.

3. 03

   Test the assumption that your B2B audience lives on LinkedIn before you build the plan around it.

4. 04

   Choose your first platform to fit the format you are actually good at, so a stronger writer than presenter starts on LinkedIn rather than YouTube or Instagram.

5. 05

   Release on the platform where earlier, unrelated work has already left you some audience, so you are not starting from a standing stop.

What it returned

• 69.2

  LinkedIn came in at 69.2 percent here, roughly the population average, while YouTube led at 93.3 percent and Facebook at 78.2 percent, unusually high for a B2B audience; manufacturer how-to channels dominated the video list with Generac at a perfect 100 affinity, and the on-target rooms were r/electricians, r/Construction and r/CommercialRealEstate.

• SparkToro community indexes higher than average on Quora and LinkedIn and lower on Instagram

• Almost everyone already has dozens of LinkedIn connections, so a fresh account there is not starting from zero.

• He already had YouTube subscribers accumulated from years of podcasting there, and the shortened special started moving.

Sources

• Maximize Your Online Income With a Creator FunnelJustin Welsh · justinwelsh.me · A great creator funnel begins with getting discovered · 2022-02-26
• The marketing genius of Andrew SchulzHarry Dry · Marketing Examples · Part 1 · undated
• A One-Size-Fits-All Social Media StrategyAmanda Natividad · sparktoro.com · Go where your audience is. · 2024-06-19
• When Your Audience Isn't Who You Think They Are - SparkToroSparkToro · sparktoro.com · Insight #2: The trade press never died here — and one brand owns it · 2026-06-25
• Amanda Natividad — Mastering Content Creation and Audience Engagement – The Bootstrapped FounderAmanda Natividad · thebootstrappedfounder.com · 2023-12-06