4 builders who never spoke to each other

Borrow reach by replying under bigger accounts

Comments on somebody else's post cost nothing but attention, which is the only currency a small account has. Choosing accounts that carry weight with your exact buyers rather than the largest ones going, keeping their notifications on, and being early with something genuinely useful puts your name in front of an audience before you have one.

The method

1. 01

   While you have few followers, buy impressions with comments on other people's accounts, and pick accounts influential in your exact niche instead of the biggest ones available.

2. 02

   Reply under large accounts to be seen by their followers, not in the hope that the large account answers you.

3. 03

   Draw up a shortlist of accounts in your field, switch their notifications on, and be first with a genuinely witty or useful reply.

4. 04

   Spend the half hour before you publish commenting usefully on large accounts in your niche, aiming to hold the top comment, so your name is already circulating when your own post lands.

What it returned

• Visibility inside Katelyn Bourgoin's audience does nothing for you if the people you want are the plant enthusiasts who follow Epic Gardening.

• Author cites Wimbledon, Marques Brownlee and Morning Brew.

• Tom Alder keeps a list of larger LinkedIn accounts in his space and engages with genuine commentary before each of his own posts.

Sources

• My Twitter Inspiration HandbookHarry Dry · Marketing Examples · 8/ Replies · undated
• Friday Feature: Strategy BreakdownsTom Alder · sparkloop.app · 🙋 How Strategy Breakdowns does it · undated
• A One-Size-Fits-All Social Media StrategyAmanda Natividad · sparktoro.com · Focus on one platform exclusively until you gain traction. · 2024-06-19
• Grow to 20k followers on Twitter/X, 40 minutes a dayLuca Restagno · solopreneurtofreedom.com · Grow to 20k followers on Twitter/X, 40 minutes a day · 2024-03-17