a single source, nothing corroborates it

Repackage the copy so it can be scanned

Before rewriting a page, try reformatting the words already on it. A long paragraph broken into a short numbered sequence goes in more easily, a wall of text often compresses to one sentence plus an image, and pages are read by scanning rather than straight through.

The method

1. 01

   Format for scanning rather than for reading straight through.

2. 02

   Repackage before you rewrite: split long paragraphs into a small numbered set of steps, which readers take in more readily.

3. 03

   Sometimes the fix is packaging rather than wording: compress a wall of text into a single sentence and add an image that shows the product.

What it returned

• Rewrite of Haako

Sources

• 7 practical ways to write copy that convertsHarry Dry · Marketing Examples · 6) Break long blocks of text into appetising chunks. · undated
• 17 tips for great copywritingHarry Dry · Marketing Examples · 10) Write scannable copy · undated
• Rewriting landing pages with a pro copywriterHarry Dry · Marketing Examples · 8) Haako · undated