2 builders who never spoke to each other

Work the marketplace's own ranking loop

App store ranking runs on its own machinery: free installs create support conversations, conversations create reviews, reviews lift the listing, and the higher position brings more installs. Paste an analytics tag into the listing page itself so you can see the terms people searched and where you sat. Apply the same thinking to every directory you sell through, not only web search.

The method

1. 01

   Free installs are the top of a marketplace loop: users generate support conversations, conversations generate reviews, reviews lift your search position, and the higher position brings more users.

2. 02

   Install web analytics on the marketplace listing page itself, not just inside the product, so you can see which search terms people used and where you sat in the results.

3. 03

   Apply the same ranking logic to every directory you sell through, not only web search: app and podcast stores, question sites, link aggregators, even the inbox.

What it returned

• 2,000

  This loop took the app to over 2,000 active stores, 100+ reviews and the number one ranking for its keyword in 40 days.

• A Google Analytics tracking code was pasted into the Shopify listing setup, revealing pre-visit search terms and the app's ranking per keyword.

Sources

• Geeks as tastemakersJustin Jackson · justinjackson.ca · Why geeks are becoming more influential · undated
• How I grew my Shopify micro SaaS to 2000+ users in 40 daysPreetam Nath · preetamnath.com · Monetising our Shopify app · 2019-12-29