a single source, nothing corroborates it

Run the first test on a free tool

Waiting for a proper experimentation setup is how a year passes with nothing measured. A free split tester is enough to get the first landing page test live, and the first one is usually the one that moves: on one product it lifted click through into the core tool by around forty percent. The wording on the primary button is the cheapest thing to put in front of it.

The method

1. 01

   Use a free split-testing tool to get your first landing page test running rather than waiting for a proper setup.

2. 02

   Run an A/B test on the wording of your landing page's primary call-to-action button.

3. 03

   A/B test the landing page before anything else: the first test moved click-through into the core tool by around 40%.

What it returned

• 40%

  Zue's first landing page A/B test raised conversions into the card maker by roughly 40%

• Zue got his first Place Card Me A/B test live using Google Optimize

• Of Zue's marketing site changes that month, the CTA text test was the only one he could actually measure.

Sources

• The ReboundCory Zue · coryzue.com · Working on the marketing site · 2022-07-01
• Week 15 RetrospectiveCory Zue · coryzue.com · Comments · 2017-07-03
• Week 17 RetrospectiveCory Zue · coryzue.com · Comments · 2017-07-17