a single source, nothing corroborates it
Collect the unprompted mentions from day one
The first time somebody praises the thing without being asked is worth keeping, even before there is a product to sell. Gathering those mentions onto a single page while still pre-launch means the proof is assembled by the time anyone arrives looking for it.
The method
- 01
Gather the unprompted mentions of your product into one praise page while you are still pre-launch.
What it returned
The first time somebody tweeted about MDX.one unprompted was in May, and he collected such mentions on a wall of love page before the product shipped.
Sources
- May 2021: Retrospective & Income ReportBhanu Teja · bhanuteja.dev · What I got done during May · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in word of mouth
- Check word of mouth exists before you build8 unconnected · contested
- Turn buyers into fans instead of buying ads6 unconnected
- Show up in person where your readers are5 unconnected
- Make the second user arrive with the first5 unconnected
- Answer support as if it were the sales channel4 unconnected
- Give the hardest customers your hours4 unconnected