3 builders who never spoke to each other

Ask one connected person instead of broadcasting

Pushing a post across every account you own moves nothing when nobody is listening, while a single share from someone with a real audience changes the day outright. Building relationships inside communities beats cold-asking strangers for reshares, and a large enough share can permanently reset a growth rate, so keep the free tier able to absorb the flood.

The method

1. 01

   Email a single well-connected person a specific post rather than broadcasting it across your own accounts - one share from someone with an established audience outweighs all of your own promotion.

2. 02

   Do not ask strangers with big followings for retweets; spend the time inside online communities building actual relationships so you understand what that audience cares about.

3. 03

   A share from the person who runs the platform you published on drives far more interest than your own promotion does.

4. 04

   One genuine post from somebody else can beat a small paid spend outright, so invest in relationships over impressions.

5. 05

   One share from a very large account can permanently change your growth rate, so keep the free product able to absorb a flood.

What it returned

• 10

  Justin's blog sat at 10-40 views a day and barely reached 100 while he pushed each post across Twitter, Facebook and LinkedIn plus other people's comment threads; he emailed one post to Derek Sivers, who shared it, and the day hit 781 views.

• $30

  An organic tweet drove five times the newsletter signups that $30 of Facebook ads did

• 30

  Kim Kardashian linked to a Carrd page on 30 May 2020 and daily signups moved from the hundreds into the thousands, after which growth kept compounding.

• The Indie Hackers founder retweeted Zue's piece and it drew considerably more interest than his usual posts

Sources

• Producing good content isn't enoughJustin Jackson · justinjackson.ca · Producing good content isn't enough · undated
• The genius of Tesla's marketing strategyHarry Dry · Marketing Examples · What can we learn from Tesla? · undated
• Kim Kardashian turned a small business into a VC-backed company - Fathom AnalyticsAJ · usefathom.com · A “reality” check · 2021-08-16
• The Secret Formula for Getting Traction from Your WritingCory Zue · coryzue.com · 2. Leverage an existing audience · 2017-09-15