a single source, nothing corroborates it
Tell buyers exactly where to start
Name a first piece and a second one instead of saying any order works. Even when that is genuinely true, it is not an answer buyers accept, and the ones left choosing tend to choose nothing.
The method
- 01
Give buyers a prescribed path through your material; telling them any order works is not an answer they will accept, even if it is true
What it returned
Advice given to Sean McCabe before the Learn Lettering launch: name a starting course and a next one, and let people skip around if they want
Sources
- How to double your launch revenueNathan Barry · nathanbarry.com · Crafting an offer · 2014-03-26
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected