2 builders who never spoke to each other

Post the product without it reading as an advert

People do not follow accounts hoping to be sold to, but that does not mean you cannot mention what you sell. Keeping the ask small and infrequent, running it alongside posts about your actual life and work, and letting the commercial benefit arrive indirectly is what keeps the audience there.

The method

1. 01

   You are allowed to post about your own product - just make sure it does not read like an advert.

2. 02

   Give the content away and ask for nothing back, and let the commercial benefit arrive indirectly.

3. 03

   Nobody follows an account in order to be advertised to, so the only reliable route is adding value repeatedly until people choose to look you up.

4. 04

   Sell services through Instagram Stories in a low-key way alongside posts about your actual life and work, rather than running overt promotion.

What it returned

• $2k

  Maia's first clients came from posting about her time in India while keeping the visual quality high, and her monthly revenue moved from roughly $2k in January 2023 to about $14k in November.

• Author cites Starbucks, Fast, Dunkaroos and Fenty.

• He never makes an ask; his following grew first and his actual congregation grew afterwards.

Sources

• [Coaching: Maia #24] Maia’s Final Episode + Reflecting on the Journey to 6 Figures - Double Your FreelancingZach Swinehart · doubleyourfreelancing.com · AI-Generated Summary: · 2024-05-15
• How Rev. Chris grew 100k Instagram followersHarry Dry · Marketing Examples · 3) Don't ask for anything in return · undated
• My Twitter Inspiration HandbookHarry Dry · Marketing Examples · 16/ Share your product · undated