2 builders who never spoke to each other
Give shorts and long form different jobs
Discovery and retention are separate tasks and the platforms only reward the first. Short clips are what strangers find, while the long cut is what holds onto people who already follow you, and shooting the long one with a dozen extractable moments in mind gets both out of a single session.
The method
- 01
Give the two formats different jobs: short clips are what bring strangers in, and the long version is what keeps the people you already have.
- 02
Shoot one long video with the explicit aim of harvesting roughly a dozen extractable short moments from it.
- 03
Separate discovery content from retention content. The posts that get you found by new people are not the posts that keep your existing audience, and the platforms only reward the first kind.
Sources
- How to grow a YouTube channel in 2022Harry Dry · Marketing Examples · How to grow a YouTube channel in 2022 · undated
- Amanda Natividad — Mastering Content Creation and Audience Engagement – The Bootstrapped FounderDickie Bush · thebootstrappedfounder.com · 2023-12-06
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected