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independenceone source
applies to

b2b and consumer, no audience needed

outcome not stated

confidence

low

evidence

2 claims · 1 articles · 1 receipt

window

these articles carry no publication dates

a single source, nothing corroborates it

Put the referrer ahead of the queue

Early access to something everyone else gets later, a launch, a sale, a preview or tickets, costs nothing and can be reused several times a year to pull repeat referrals from the same people. Showing the locked item blurred rather than hiding it means readers can see what they are missing.


The method

  1. 01

    Give referrers early access to something everyone else gets later, such as a launch, a sale, a preview or event tickets, and reuse the same mechanic several times a year to pull repeat referrals from the same people.

  2. 02

    Show locked content as a blurred image to readers who have not unlocked it rather than hiding it entirely, so they can see there is something they are missing.


What it returned

  • Scarcity makes it land harder, but even queue-skipping alone works.


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.


More in word of mouth

all word of mouth plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.