2 builders who never spoke to each other

Review it in the first person, having used it

A recommendation converts when it reports what happened to the writer, which specific thing made them move and what they gave up, rather than when it carries a link. Give the section its own recurring phrasing and write the headlines as first-hand experience, which reads as more trustworthy and stays in memory better than another ranked list.

The method

1. 01

   Give your review section a recurring phrase of its own and use first-person headlines about what happened when you tried the thing.

2. 02

   The blog post that converts a recommendation is the one that says why you switched and which specific features made you move, not the one that carries the link alone.

What it returned

• Glen Allsopp singles out Elite Daily's framing, carried from a dedicated page down to small references inside every review, as reading more trustworthy and staying in memory better than a generic best-of list.

• Paul Jarvis lists working examples including accessally.com's Google Analytics comparison, davesmyth.com/de-googling and a review on coywolf.reviews.

Sources

• How 16 Companies are Dominating the World's Google Search Results (2024 Edition) - Detailed.comGlen Allsopp · detailed.com · Affiliate Revenue is Crucial For The Other Brands As Well, So Here’s Some Ways They’re Trying to Stand Out · 2023-03-07
• Best practices for promoting your affiliate links - Fathom AnalyticsPaul Jarvis · usefathom.com · Best practice #1: Tell stories or write a product review on your blog · 2022-08-09