3 builders who never spoke to each other
Let them use it before you ask for anything
A prominent way to download, run or try the thing with no account converts the visitor who would never have filled in a form. Absorbing the running cost yourself for a small utility, shipping ready made templates so the first click produces a finished result, and answering the safety objection on the same page all remove the steps between arriving and getting value.
The method
- 01
Give visitors a large, obvious way to download and try the thing before paying.
- 02
Let people use a small utility with no account at all and absorb the running cost yourself, so nothing sits between the link and the result.
- 03
Make installation a single line pasted from your site, and make the cautious setup a documented flag so the safety objection has an answer on the same page.
- 04
Do not ask a newcomer to assemble anything. Ship templates so a single click hands them the finished result, and let them discover the customisable layer later.
What it returned
A prominent download button told Justin he could try the plugin without paying first.
llm.codes runs on Firecrawl credits he pays for personally and the closing call to action states that no sign-up is needed
The site carries a one line install script, and running the agent inside a sandbox is described as one setting away
Notion built its own templates so the product arrived as a ready-made docs and wiki tool. Notes were the smallest unit of work, which made it the wedge that got people through the door, and only afterwards did users start modifying templates.
Sources
- Why I bought your softwareJustin Jackson · justinjackson.ca · Scene 3: "I think I've found the solution!" · undated
- llm.codes: Make Apple Docs AI-Readable | Peter SteinbergerPeter Steinberger · steipete.me · Try It Out · 2025-06-14
- ClawdbotPeter Steinberger · steipete.me · Clawdbot Backstory · 2026-01-02
- How the most successful B2B startups came up with their original ideaAkshay Kothari · lennysnewsletter.com · Path 2: Ponder and probe · 2023-08-08
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in landing page
- Put a page up before you build anything7 unconnected · contested
- Build a page per audience, not one for all5 unconnected
- Start from a bought template, not a blank file4 unconnected · contested
- Do not split test below readable traffic4 unconnected · contested
- Instrument the funnel before you guess at it4 unconnected
- Show the product running, not a picture of it4 unconnected