a single source, nothing corroborates it

Build the line on three beats or a hard contrast

Groups of three land where two feel thin and four reads as a list, so it is worth forcing the count. Setting two opposite words directly against each other does the same job by another route, letting the gap between them carry the meaning with nothing explained.

The method

1. 01

   Group your items in threes, because three lands better than two or four.

2. 02

   Set two opposite words next to each other so the contrast does the work.

What it returned

• Named as tricolon

• Named as antithesis

Sources

• One line. Eight Rhetorical Devices.Harry Dry · Marketing Examples · undated