3 builders who never spoke to each other
Answer in the comments rather than posting
Submissions no longer travel, but a genuinely complete answer inside somebody else's thread does, and a comment that rises to the top keeps delivering signups for months while a feed post dies the same day. Write it as help that stands on its own, around a hundred words, with the link sitting there for anyone who wants more rather than being the reason for the comment.
The method
- 01
Grow on Reddit through comments rather than posts, since submissions no longer travel but a useful answer inside someone else's thread does.
- 02
Prefer Reddit comments over social posts for durable acquisition, because a comment that rises to the top of a thread keeps delivering signups for months or years while a feed post dies the same day.
- 03
Write the Reddit comment so it is complete help on its own, around a hundred words, told as a short story, with the link sitting there for anyone who wants more rather than being the point.
- 04
Answer forum threads with a genuinely valuable reply that links back to your writing.
- 05
Leave a substantively useful comment on an already-popular post and link back to your own site from it.
What it returned
- 1,000
Eric Lam took Exploding Ideas to 1,000 subscribers in its first two weeks and past 7,000 within six months, all from organic traffic driven by a structured Reddit commenting process.
- 10,000
Eric Lam considered the tactic reliable enough to reach 10,000 subscribers quickly, while doubting it alone would carry him to 100,000.
Eric Lam's example comment answers the poster's question fully and links to his site without reading as self-promotion.
Justin holds up Nathan Kontny's answer to a Reddit thread as the model.
Sources
- Your blog could be a partyJustin Jackson · justinjackson.ca · Getting the message out · undated
- Friday Feature: Exploding IdeasEric Lam · sparkloop.app · #1 - Organic growth with Reddit · undated
- 9 marketing strategies I've learned as an indie makerLuca Restagno · solopreneurtofreedom.com · 8. Use F5 Bot — get an email when a word is mentioned on Reddit · 2024-05-05
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected