3 builders who never spoke to each other

Move the traffic off platform in a second step

Build one long piece per cycle whose only job is to give followers a reason to leave the feed, then close each derived post with a link to it described as a free guide rather than by its format. The follow-up reply half an hour later, or on a post that took off, is where the link goes, so the first post keeps its reach and the exclusive thing behind the signup is what earns the subscription.

The method

1. 01

   Half an hour after a post goes live, follow it up by pointing readers at a piece on your own site that takes the same point several layers deeper.

2. 02

   Add a follow-up reply to your own viral post that sends the traffic on to your company site.

3. 03

   Build one long piece of content per cycle whose only job is to give social followers a reason to leave the platform and land on your site: a newsletter issue, a podcast episode or a video.

4. 04

   Close every derived post with a link back to the long piece, and describe it as a free guide rather than by its actual format, which makes the click more compelling.

5. 05

   A link in the bio is not a funnel: write posts that deliver a piece of the insight, then pitch the newsletter as the obvious next step and include a reader testimonial as proof.

What it returned

• 140,000

  One such LinkedIn post about productivity took over 140,000 impressions and sent more than 3,600 people onto the specific newsletter issue behind it.

• Welsh gives a worked pair: a tweet arguing that people fail by overcomplicating their business, followed by a link to his own article on two simple ways to start.

• Verity appended a second tweet linking to his company's website.

• Welsh's anchor piece is his Saturday newsletter, and he uses it to demonstrate expertise, earn trust and pull people onto his own site.

Sources

• My 2020 Blogging JourneyBhanu Teja · bhanuteja.dev · Aug 11, 2020 - Add Typescript to your Next.js project (1/27) · 2020-12-31
• 3 Game-Changing Self-Promotion Strategies from Under-the-Radar CreatorsJustin Welsh · justinwelsh.me · Gate Something Valuable · 2023-04-01
• My $4.8M Social Media Sales FunnelJustin Welsh · justinwelsh.me · Step 2: Link To An Article · 2023-10-14
• The Hub and Spoke Content Model for Social MediaJustin Welsh · justinwelsh.me · Step 1: Create a Hub piece of long-form content · 2022-07-09
• Friday Feature: Peak PerformersTiffany Uman · sparkloop.app · #1 - Funneling with Social · undated