2 builders who never spoke to each other
Trade the product for the mention
Hand your highest tier away free to bloggers, podcasters and site owners who cover your space, or buy their product and offer a testimonial back. Owners with no reviews yet will publish one with a link attached. Read a single popular show as three routes at once: products to review, a sponsorship slot, and a call for audience submissions.
The method
- 01
Hand bloggers and influencers your highest tier plan for nothing in return for a mention. It is the cheapest link building there is.
- 02
Ask for a review copy up front in exchange for writing the review, so the link costs you time rather than money.
- 03
Buy something from a respected podcast or site in your niche and offer them your testimonial, since owners who have no reviews yet will publish one that links back to you.
- 04
Read a single popular podcast as three separate link routes: their products to review, their sponsorship slot, and their call for audience submissions.
- 05
Run an affiliate programme for the links rather than the sales. Even if few affiliates send paying customers, the pages they build point at you.
What it returned
- $4,000
The founder names this as the single most successful link building strategy Seomator used on its way to about $4,000 MRR.
- 500
Copyblogger publishes reviewers of its Authority programme with a link from a strong domain, and Glen Allsopp cites the Golf Smarter show, over 500 episodes deep with no reviews on its site, as the shape of the opportunity.
Glen Allsopp gives this as the second of two approaches once a suitable podcast owner is found, alongside buying the product outright.
On the Ironman training podcast IMTalk, Glen Allsopp counted all three routes available on one website.
Sources
- 13 Advanced Link Building Strategies You (Probably) Haven't Used - Detailed.comGlen Allsopp · detailed.com · How to Consistently Pick Up Targeted Backlinks from the Top Sites in Your Niche · 2019-08-05
- Growing a SaaS to $4k/month in a Highly Competitive MarketNick Sawinyh · failory.com · Which were your marketing strategies to grow your business? · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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