a single source, nothing corroborates it
Give creators equity instead of buying posts
Handing a small slice of the company to a group of creators with no obligation attached produces promotion that reads as genuine, because it is. Most of them post anyway, and nothing they say has to be disclosed as bought.
The method
- 01
Hand creators a tiny slice of equity with no obligation attached instead of buying promotion, and let them promote it because they want to.
What it returned
- 17
17 creators were each given 0.1% of Tweet Hunter with no strings, and most promoted it anyway.
Sources
- You don’t need 10,000 followers to winTibo Louis-Lucas · tmaker.io · 5. Give before you ask · 2026-07-09
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in word of mouth
- Check word of mouth exists before you build8 unconnected · contested
- Turn buyers into fans instead of buying ads6 unconnected
- Show up in person where your readers are5 unconnected
- Make the second user arrive with the first5 unconnected
- Answer support as if it were the sales channel4 unconnected
- Give the hardest customers your hours4 unconnected