a single source, nothing corroborates it

Refuse the engagement tricks you know would work

A short list of moves multiplies engagement on demand: a revenue number, a side taken in a technology argument, a birthday photo, a question that lets other people advertise themselves. Knowing they work and mostly declining them is a deliberate trade, because being noticed every single day means manufacturing things worth noticing.

The method

1. 01

   A handful of social media moves reliably multiply your engagement on demand: announcing a revenue milestone, taking a side in a technology argument, posting a personal photo on a birthday, asking a question that lets others promote themselves, or dunking on a bad take.

2. 02

   Accept that growth and authenticity pull against each other: being noticed requires standing out, and standing out every single day requires manufacturing things worth noticing.

What it returned

• Zue says he could get ten times his usual engagement tomorrow using any of these, knows they work and are useful for his businesses, and restricts himself to a few a year because he dislikes them.

• Zue argues nobody genuinely does noteworthy things daily, so daily noteworthy posting involves forcedness, repetition or effort, and he sees professionalized posting making his own feed worse.

Sources

• The Slow Death of Authenticity in an Attention EconomyCory Zue · coryzue.com · The Slow Death of Authenticity in an Attention Economy · 2023-10-27