a single source, nothing corroborates it
Buy press as a product, not an agency retainer
The hard part of press early on is working out which journalists are even relevant, so search them by keyword and build the target list before writing a word of the pitch. Agencies charging thousands a month will empty an early stage budget for that. A fixed price outreach product does the same job at a price a small company can survive.
The method
- 01
The hard part of press is working out which journalists are relevant, so search them by keyword before writing any pitch.
- 02
Early on, buy press outreach as a fixed-price product rather than retaining an agency.
What it returned
- $5k
Haines recommends Howler as a productised substitute for PR agencies charging around $5k a month, which he says will fleece an early-stage company.
He uses Hey Press to find reporters by keyword for content and for product launches.
Sources
- SaaS Marketing Tools | Corey HainesCorey Haines · corey.co · PR · 2018-09-01
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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