a single source, nothing corroborates it
Hand your voice over when you hire
Every customer so far has heard you, so the first marketing, sales or support hire inherits a voice they were never taught. Transfer it deliberately rather than hoping it rubs off, or the brand quietly changes without anyone deciding to change it.
The method
- 01
When you hire into marketing, sales or support, deliberately transfer your own voice and tone to them, because until now every customer has heard you.
Sources
- The Bootstrapped Founder Newsletter Episode 39 – August 7th, 2020 – The Bootstrapped FounderArvid Kahl · thebootstrappedfounder.com · How and Whom to Hire · 2020-08-07
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected