a single source, nothing corroborates it

Put the ask after the value, never before

Hold the call to action to the end, once the reader has already got something out of the piece, and where a platform welcomes long posts, publish the whole thing in place and ask politely for the subscription afterwards. Close a talk or session with one action that extends what was just taught rather than a generic pitch.

The method

1. 01

   Hold your call to action back to the end of the post, after the reader has already got something out of it.

2. 02

   Close the session with one action that extends what was just taught - starting a trial to replay the examples, downloading the deeper writeup, or talking to a sales engineer about applying it.

3. 03

   Where long posts are welcome - Twitter, Reddit, Indie Hackers - publish the entire article in place and then ask readers politely to join your list.

4. 04

   Use that same pause to say how much time is left and preview what is still to come, which lifts the share of buyers who finish.

Sources

• 4 Lessons From $1.228M in Online Course SalesJustin Welsh · justinwelsh.me · Lesson 3: Increase Testimonials With a Front-Load + Intermission Strategy · 2022-07-30
• The key to self promotion on RedditHarry Dry · Marketing Examples · Another example · undated
• How I promote my contentHarry Dry · Marketing Examples · The specifics · undated
• Webinars Should Be LecturesGreg Kogan · gkogan.co · 2020-04-17