a single source, nothing corroborates it
Hold the number back until the offer is understood
Naming a price before the reader knows what it buys invites a comparison against nothing. Sequence it so the figure appears only after what is included and why it is you, then frame the number as an investment against the return. Put any guarantee immediately beside the price, where the risk is actually felt, rather than further down the page.
The method
- 01
Hold the price back until the fourth email, then state what is included, why you rather than anyone else, and the number, framed as an investment.
- 02
If you offer a guarantee, put it beside the price rather than anywhere else, so it lands where the risk is felt.
What it returned
- $3
The example reduces the price to under $3 a day before listing what that buys.
Sources
- A 5-day email sequence that converts: A step-by-step guideJustin Welsh · justinwelsh.me · Day 4: Give Them The Details · 2024-08-31
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in pricing
- Make them pay before the thing exists8 unconnected · contested
- Decide whether a free tier earns its keep7 unconnected · contested
- Put a cheap rung below the expensive offer7 unconnected · contested
- Undercutting alone is not a position7 unconnected · contested
- Turn the service into a product with a public price7 unconnected
- Charge for the result, not the hours6 unconnected · contested