3 builders who never spoke to each other

Hand carry your best work to the rooms bigger than yours

List the handful of venues in your niche with more audience than you have, an aggregator, a subreddit, a paid membership, someone's list, and place your strongest piece into them by guest post, submission or a reply that answers the question properly. Being unable to name those venues is the actual problem rather than a channel choice, and a written answer inside a community keeps working long after an event ends.

The method

1. 01

   Identify the handful of venues in your niche with an audience larger than yours - an aggregator, a subreddit, a paid membership site, a heavily read blog, someone's email list - and get your best work into them by guest posting, submitting the link, or linking inside your replies.

2. 02

   You should be the resident expert on your own niche - if you can't name its conferences, YouTube channels, Slack groups, podcasts, meetups and newsletters, that gap is the real problem, not the choice of channel.

3. 03

   Hand-carry your strongest piece to the particular people and communities who need it rather than aiming for an untargeted traffic firehose.

4. 04

   Start from what one specific community needs and work backwards to the piece of content, the same way you would look for product-market fit.

5. 05

   Events buy you relationships but not leverage unless you leave an artifact such as a recording behind, whereas one written answer in a community keeps working for thousands of readers.

Sources

• Ten SaaS marketing principles for 2024Justin Jackson · justinjackson.ca · 1. When you deeply understand your category, you'll intuitively find marketing channels that work. · undated
• Get traffic for your contentJustin Jackson · justinjackson.ca · How do you get traffic for your content? · undated
• Producing good content isn't enoughJustin Jackson · justinjackson.ca · Producing good content isn't enough · undated
• How I promote my contentHarry Dry · Marketing Examples · Here's the process · undated
• Lead Generation: Strategies, Lead Generators, Expected ReturnsDru Riley · trends.vc · 😠 Haters · 2020-08-27