3 builders who never spoke to each other
Post into the exact subreddit, not the general feed
Identify the specific communities whose members would want the thing and post there rather than to a broad audience, including the small practitioner groups where the numbers look tiny and the readers are exactly your buyer. Condensing a long report into a short version for that community brings in traffic the original would never have reached.
The method
- 01
Identify the specific subreddits whose members would want what you made, and post there rather than to a general audience.
- 02
For a narrowly scoped piece, go post it in the specific community that cares about that narrow topic.
- 03
Post the screener link in the subreddits where your target audience already gathers - the candidate quality is far better than expected and it costs nothing.
- 04
Condense each report you publish into a short version and drop that on Reddit to bring in traffic the report would not have reached on its own.
- 05
Post into the niche practitioner groups for your platform as well as the big networks; the numbers are small but the audience is exactly your buyer.
What it returned
- 50
Two subreddits related to server monitoring produced over 50 willing participants within a week without heavy upvoting, including employees of multi-billion-dollar companies.
- 70
A SaaS products and marketing group returned 70 reactions and a Shopify app developers community returned 76.
Zue's article about building a wedding website with Django reached the number one spot on the /r/django subreddit
Sources
- ⭐️ You need a game plan – Jakob GreenfeldJakob Greenfeld · jakobgreenfeld.com · ⭐️ You need a game plan · 2022-03-08
- The Secret Formula for Getting Traction from Your WritingCory Zue · coryzue.com · 1. Find the right niche audience for your content · 2017-09-15
- Usability Testing is Easier Than You ThinkGreg Kogan · gkogan.co · Methodology: How We Ran Successful Usability Tests, and You Can, Too · 2014-05-07
- 15 minutes of famePreetam Nath · preetamnath.com · Facebook Groups · 2020-07-07
- How to Plan Your Year In 4 Easy StepsPreetam Nath · preetamnath.com · Actions · 2020-12-20
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected