2 builders who never spoke to each other
Keep turning up at the industry's big events
Years into a business the largest event in your field is still where you meet customers and the people who talk about you. One founder went back four years after launching and two or three years after his last conference, in the same period his product's new signups nearly doubled. Growing visibility deliberately means both the stages and the publications your industry reads, on a schedule rather than when you happen to feel like it.
The method
- 01
Go to your industry's largest event in person even years into the business - it's where you meet customers and the people who talk about you.
- 02
Grow visibility deliberately by writing for the publications your industry reads and speaking at more of its events.
What it returned
- 2022
Justin attended Podcast Movement in Dallas in August 2022, four years after launching Transistor and his first conference in 2-3 years; independently, Transistor's number of new shows almost doubled between 2020 and 2022.
Sources
- Student Success Story with William Durkin - Double Your FreelancingWilliam Durkin · doubleyourfreelancing.com · What are you most excited about for your business in the next year? · 2015-06-19
- 2022 year in reviewJustin Jackson · justinjackson.ca · Big conference energy · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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