a single source, nothing corroborates it
Ship while the topic is still hot
When the internet is loudly arguing about something adjacent to what you do, release the related thing while the argument is live rather than after it has cooled. The attention is already assembled and it is not coming back a second time.
The method
- 01
When the internet is loudly discussing a topic, ship something related while the moment is still live rather than after it passes.
What it returned
Zue built a Twitter feed-swapping MVP in four half-days during the Musk acquisition news cycle, explicitly to capitalize on the recency of a widely shared tweet requesting exactly that product.
Sources
- Shifting PerspectivesCory Zue · coryzue.com · BirdShift · 2022-05-03
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected