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independenceone source
applies to

b2b and consumer, needs an existing audience

confidence

low

evidence

1 claims · 1 articles · 1 receipt

window

2014-12-01 → 2014-12-01 · nothing since 2014

a single source, nothing corroborates it

Run the same challenge as a peer, same day

Committing to ship on the same date as somebody with a comparable audience, and cross-linking progress throughout, means each of you borrows the other's readers. It also creates a format other people copy afterwards, which extends the reach past the two of you.

The method

  1. 01

    Invite a peer to run the same challenge on the same day and cross-link progress, so each of you borrows the other's audience

What it returned

  • Amy Hoy committed to shipping a long-delayed short ebook alongside him and Alex Hillman joined her; several other bloggers later ran their own versions of the challenge

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.

More in word of mouth

all word of mouth plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.