3 builders who never spoke to each other

Expect most posts to miss and judge over months

Measure the channel across many attempts rather than the handful you noticed, and expect several flat posts for every one that travels. Comparing your own raw process against other people's finished output is the standard trap, so the honest early test is whether a post demonstrably helped someone rather than what the impression count said.

The method

1. 01

   Judge your content channel over many attempts, not the ones you noticed: for every post that spreads, expect two or three that get five retweets and no comments

2. 02

   Watch other creators build in public to calibrate your own standards, because you only ever see other people's finished work next to your own unedited process.

3. 03

   Expect weeks of posting before anything breaks out, and count that as the cost of entry rather than evidence it is not working.

4. 04

   Judge early content on whether it demonstrably helped someone rather than on impression counts or on how closely it resembles what large accounts post.

What it returned

• 39

  It took Tom Alder 39 days of daily LinkedIn posts before one went viral. Nine months of it earned him 10,000 followers, and he later reached 75,000 followers and 35,000+ subscribers with 75% coming directly from LinkedIn.

• Framed as confirmation bias: readers only ever see the posts that worked

Sources

• So you want to start a side hustle? Do these 4 things first.Justin Welsh · justinwelsh.me · Priority 4: How can you get some attention? · 2024-06-22
• $39k in eBook Sales Part 2: Design, Testimonials, and TrafficNathan Barry · nathanbarry.com · Building a following for your launch · 2012-10-08
• Friday Feature: Strategy BreakdownsTom Alder · sparkloop.app · ✏️Steal this for your newsletter​ · undated
• Being Imperfect in Public – The Bootstrapped FounderArvid Kahl · thebootstrappedfounder.com · 2022-02-03