a single source, nothing corroborates it

Start the podcast before you buy the gear

Record the same short episode into a phone dozens of times first, because owning equipment creates a convincing false sense of having started. Settle who the show is for and what it is for before anything else, look for a category slot whose leader has gone dormant, and keep the first spend under a hundred dollars.

The method

1. 01

   Keep the first equipment purchase under a hundred dollars: one dynamic USB microphone, a pop filter, and free or cheap editing software, skipping headphones if needed.

2. 02

   Look for a chart position that has gone stale: browse the category rankings and check when each top show last published, because a leader dormant for months leaves a slot you can take.

3. 03

   Record the same short episode on your phone dozens of times before buying any equipment, since owning gear creates a false sense of having started.

4. 04

   Settle the show's topic before anything else by answering who it is for and what it is for.

5. 05

   Use a proper media host rather than serving audio files yourself, because bandwidth is the expensive part.

What it returned

• 5

  Justin's method: pick a topic, outline a 5-10 minute episode, record it in the phone's voice memo app, and repeat.

• Justin recommends the Samson Q2U with a pop filter, Audio-Technica headphones, and Descript, GarageBand, ScreenFlow or Audacity for editing.

• Justin uses Chartable to browse categories and see which highly ranked shows have not been updated in months or years.

• Justin's own show is aimed at people starting a software business and exists to share the journey and help other founders through the early stage.

Sources

• How to make a podcast (and submit it to Spotify and Apple Podcasts) in 2024Justin Jackson · justinjackson.ca · Buy the podcasting gear starter kit. · undated