skip to content

← back to the plays

independenceone source
applies to

b2b, no audience needed

outcome not stated

confidence

low

evidence

1 claims · 1 articles · 1 receipt

window

2016-11-292016-11-29 · nothing since 2016

a single source, nothing corroborates it

Keep the phone number off the site

Refusing to take calls is a deliberate design choice, not an oversight. Without a number on the page the founder keeps building for every customer rather than for the few who are loudest, and support stays in writing where it can be batched and reused.


The method

  1. 01

    Keep a phone number off the marketing site entirely; refusing calls was what let the author keep building for all customers instead of a few loud ones.


What it returned

  • The author acknowledges other founders disagree and value customer calls


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.


More in landing page

all landing page plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.