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independenceone source
applies to

b2b and consumer, no audience needed

confidence

medium

evidence

2 claims · 2 articles · 2 receipts

window

2014-06-092014-08-06 · nothing since 2014

a single source, nothing corroborates it

Keep publishing about the thing you are selling

Sales of a product track how recently you wrote about its subject, and drift to other topics shows up in the revenue within weeks. Continuing the free series after launch keeps selling the product and generates service enquiries at the same time.


The method

  1. 01

    Keep publishing on the subject of the product you are selling, when you drift to other topics, sales of that product drop

  2. 02

    Keep publishing the free series after launch: it sells the product and generates service leads at the same time.


What it returned

  • $200

    Six months after his first design book launched, a week brought barely $200 across two books while he was blogging about marketing; one detailed design post linking to the book lifted sales immediately

  • $9,000

    Continued teardowns produced more consulting opportunities than he could take on, and the book made over $9,000 in the previous 30 days


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.


More in seo

all seo plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.