3 builders who never spoke to each other

Work from a stocked idea file, not a blank box

Keep a running collection of inputs so writing never starts from nothing: a categorised swipe file of posts that worked, your own past conversations written up properly, and a few accounts that surface whatever is about to be hot. The exchange you already had usually contains half the material for the piece.

The method

1. 01

   Keep a running swipe file of the best posts you see from other brands, sorted into categories, and work from it instead of staring at an empty compose box.

2. 02

   Mine your own social conversations for post ideas and write the good ones up properly, since the exchange already contains half the material and the article reaches far past the thread.

3. 03

   Follow a few people who chase new things on Twitter and let the hype trains surface in your feed, since simply being on the platform matters more than exactly who you follow.

What it returned

• Author built one shared document of brand tweets grouped by type when he started out with no idea what to post.

• He says his best article ideas come out of conversations on the platform, and that the resulting posts bring in new followers

• Adam Keesling, Andrew Chen and Andrew Wilkinson are the accounts he points to, with the one hard rule being to avoid anyone who posts about politics.

Sources

• ⭐️ Bet on Trends – Jakob GreenfeldJakob Greenfeld · jakobgreenfeld.com · ⭐️ Bet on Trends · 2020-07-24
• My Twitter Inspiration HandbookHarry Dry · Marketing Examples · My Twitter Inspiration Handbook · undated
• Gardening Your Twitter: Growing Your Followers | Peter SteinbergerPeter Steinberger · steipete.me · Blog Posts · 2020-10-21