a single source, nothing corroborates it

Expect the launch spike to drain away

A one off push produces a bump that decays within days, and the real prize is a slightly higher steady baseline afterwards rather than the peak. Channels that compound slowly, such as a tutorial video library, should be budgeted as long term assets and not counted on for launch day traffic.

The method

1. 01

   Traffic from a one-off social push does not stay: a lucky launch bump drains away and leaves you needing a new plan.

2. 02

   Expect a launch to produce a small traffic bump that decays, with the real prize being a modestly higher steady-state baseline afterwards.

3. 03

   Treat a tutorial YouTube channel as a slow compounding asset, not a launch-day traffic source.

What it returned

• 27

  Channel at 27 subscribers and 4,000 total views drove no noticeable launch traffic

• Zue drove some post-launch traffic to his secret project through luck on Twitter, watched it fall off quickly, and described the road ahead as long.

• Zue launched Pegasus with a single tweet, his most popular ever, and describes the resulting unique-visitor chart as a very modest spike followed by a slightly raised steady state.

Sources

• What I learned selling $6,000+ of my ebook today.Nathan Barry · nathanbarry.com · The Launch Strategy · 2012-09-04
• The Horse Finally Learns to FlyCory Zue · coryzue.com · The Horse Finally Learns to Fly · 2019-07-01
• My New Secret LifeCory Zue · coryzue.com · Ship the first iteration of my new secret thing (Project Griffin) · 2021-11-01