2 builders who never spoke to each other
Put something worth reading in the launch post
A post that only asks for attention gets skimmed, so bundle in what you learned doing the thing. Harry Dry packed practical advice into the announcements he posted to founder forums and credits that for how well they landed. Justin Jackson's version is to make something genuinely helpful, a short guide or a small free tool, instead of writing marketing.
The method
- 01
Make a launch-day forum post give something away rather than only asking for attention - bundling in what you learned buys the goodwill that gets it read.
- 02
Build help rather than marketing: a post, a small free tool, a short ebook, a webinar - something that genuinely works for the people you want to reach.
What it returned
His forum posts included practical tips on launching to Product Hunt alongside the announcement, which he credits for how well they landed.
Sources
- Your second biggest problemJustin Jackson · justinjackson.ca · 10 things you can do · undated
- How I got 2,000 new subscribers from Product HuntHarry Dry · Marketing Examples · Step 6 - Indie Hackers and Startup School · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in community
- Make your members the content6 unconnected
- Assemble the audience before the product5 unconnected · contested
- Sell the gathered audience something other than ads5 unconnected
- Teach your own people before you sell them anything4 unconnected
- Choose the small room over the big booth4 unconnected · contested
- Ask the forum before you ask your friends4 unconnected