a single source, nothing corroborates it
Launch with a partner who brings a second audience
Bring in a co-founder who has spent the same years writing publicly about the same subject, so the first promotion reaches two separate followings rather than one. The audiences overlap less than you would expect, which is exactly why the pairing is worth more than a bigger single list.
The method
- 01
Launch with a co-founder who has spent the same years writing about the same subject, so the first promotion reaches two audiences rather than one.
What it returned
- 1,000
Colton Sakamoto and Tyler Parker had each been posting about recruitment and careers on LinkedIn before starting Office Party together. Sharing it across both followings got the first 1,000 subscribers quickly and at no cost, and the newsletter reached 10,000 in eight months.
Sources
- Friday Feature: Office PartyColton Sakamoto · sparkloop.app · #1 - Leveraging your partner’s audience · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected