a single source, nothing corroborates it

Expand postcode by postcode and log the rest

For anything with a physical footprint, publish exactly which areas you cover and ask everyone outside them for a name and a postcode. The waiting list then decides where you build next, so demand rather than guesswork sets the expansion order.

The method

1. 01

   Launch in one neighbourhood, expand postcode by postcode, and collect names and postcodes from everyone outside the footprint so waiting demand decides where you build next.

What it returned

• Mark Steckel went from the idea to first installs in East Kensington in six months, listed the covered zip codes, and asked anyone outside them to leave a name and zip code for notification.

Sources

• What it’s like to have an internet provider that actually caresMark Steckel · dangerouslyawesome.com · Then, about a year ago, I was introduced to a Mark Steckel · 2016-05-01