a single source, nothing corroborates it

Announce it on stage at your audience's own event

Build the audience with something free, then announce the paid product in person at the conference that audience already attends. One developer announced a hosting tool on stage at his framework's conferences to roughly a thousand people and had about a thousand customers within a month, having watched an earlier product with no target market go nowhere. The room is pre-qualified in a way no press list is.

The method

1. 01

   Launch your paid product to an audience you already assembled with something free, and announce it in person at that audience's own conference.

What it returned

• 1,000

  Taylor Otwell announced Forge on stage at Laracon in the USA and Europe to roughly a thousand attendees, and reached about 1,000 customers within a month; his earlier invoicing app, built without a target market, went nowhere.

Sources

• How do I build something people want?Justin Jackson · justinjackson.ca · Case study: Taylor Otwell (size matters) · undated