a single source, nothing corroborates it
Open the announcement with what they asked for
Lead the launch post with the single thing users have requested most and say how long they have been asking, so the news reads as an answer rather than a feature list. SparkToro's second version opened on the data point people had wanted across the three years before it shipped.
The method
- 01
Lead the launch with the single thing users have asked for most, and say how long they have been asking.
What it returned
Knowing which social networks were most popular with a given audience had been SparkToro's most requested data point across three years before V2 shipped it.
Sources
- SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting. - SparkToroRand Fishkin · sparktoro.com · B) V2 can tell you which social networks are more/less popular with your particular audience · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected