a single source, nothing corroborates it
Delete the joining words to speed the line up
Removing the connective tissue reads as certainty rather than as an omission. Drop the conjunctions between items and take the verbs out of a description, and the same line moves faster and sounds more sure of itself.
The method
- 01
Leave the conjunctions out deliberately; the line reads crisper and more certain.
- 02
Strip the verbs out of a line to make it move faster.
What it returned
Named as asyndeton
Named as scesis onomaton
Sources
- One line. Eight Rhetorical Devices.Harry Dry · Marketing Examples · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected