a single source, nothing corroborates it

Start the channel that makes you uncomfortable

Pick the format you would avoid, because the discomfort is the sign it reaches people your current channel does not. Do not let equipment, editing or workflow questions delay it: write down the first handful of topics, start recording, hand the editing off with a deliberately dumb handoff, and buy a template pack rather than designing from scratch.

The method

1. 01

   Pick a content format that makes you uncomfortable, because the discomfort is what makes it a different channel rather than more of the same.

2. 02

   Write out the first five topic ideas and the rest will follow; recording generates more ideas than planning does.

3. 03

   Use the new channel to sell something adjacent: showing off the city where your conference happens, for instance.

4. 04

   Hand editing to someone else and keep the handoff dumb: drop each video's clips into a named folder in shared storage once a week.

5. 05

   Buy a template pack instead of designing social video from scratch.

What it returned

• 650

  A 650+ day run of 1,000 words written daily left him wanting a medium he had not already mastered

• After the first five he had enough vlog topics to last the rest of the year

• One stated reason for the vlog was showcasing Boise ahead of their conference there

• Clips moved from his phone into Dropbox folders named per episode for his editor to pick up

Sources

• How to fix podcasting’s critical flawNathan Barry · nathanbarry.com · Creating videos · 2018-10-22
• I started a vlog!Nathan Barry · nathanbarry.com · Why? · 2017-04-12