2 builders who never spoke to each other

Let the audience pick what you make next

Take the piece that got shared most and go deeper on the same subject in a new format, answer the single most repeated question as a short standalone episode, and ask subscribers outright where else they go to learn about the topic. Every channel where you already meet customers, from support to a conference corridor, is a source for that list.

The method

1. 01

   Let the piece that got shared the most pick your next topic, and go deeper on that same subject in a new format instead of moving on to something else.

2. 02

   Take the single question you get asked most and answer it in a short standalone episode in plain language, then ask the audience to send more questions if they want the format to continue.

3. 03

   Ask your subscribers where else they go online to learn about your topic, and use the answers as your list of communities and guest-post targets.

4. 04

   Harvest these signals from every channel where you already meet customers - support calls, inbound email, forums, Twitter, interviews, conferences, meetups, even a coffee shop.

What it returned

• 10

  The second episode ran about 10 minutes and answered the question Hillman had been asked more than any other, namely how you get members for a coworking community, tagged for reader questions.

• Hillman's post on how to describe coworking to someone who has never heard of it was shared several hundred times within a few weeks, so he made that topic the first episode of his podcast.

• Question placed at the end of a newsletter issue

Sources

• Listen to The Coworking Weekly Show! Here are the first 3 episodes.Alex Hillman · dangerouslyawesome.com · Session 1 - "Who runs a Coworking Space? What the heck do they do?" · 2014-11-01
• Why people buy softwareJustin Jackson · justinjackson.ca · Where to listen for opportunities · undated
• How to start your own newsletter in 15 minutesNathan Barry · nathanbarry.com · Find more places to promote · 2019-04-01