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independence4 unconnected
applies to

b2b and consumer, no audience needed

confidence

high

evidence

4 claims · 4 articles · 3 receipts

window

2023-01-23 → 2025-01-03

4 builders who never spoke to each other

Show the person behind the product

When the function can be cloned quickly, the visible human is what cannot. An about page, a personal site linked from every profile and a site that reads as somebody rather than as a corporation all carry weight that features do not, and on a services site the human presence is part of what wins the enquiry. Closing the page with a signed note that names the problem and takes responsibility for it works for the same reason: people buy from people.

The method

  1. 01

    Let your site read as personal rather than corporate, because on a services site the human presence is part of what wins the enquiry.

  2. 02

    When anyone can clone your product's function quickly, the visible human behind it becomes the differentiator. Your About page, your public presence and your own voice are the part that cannot be copied.

  3. 03

    Keep a personal site linked from every social profile so a curious visitor can land somewhere that explains who you are, and embed the email signup there so you can switch providers without losing the list.

  4. 04

    End with a founder's note in four beats: show you understand their position, name the problem, take responsibility for it, and show the resolution.

What it returned

  • $12,000

    Glen Allsopp has looked at thousands of agency sites and singles out Janet Camilleri's Front Page SEO, on about $12,000 a month, as unpolished but personal in a way he thinks pulls clients. She rebranded from web writing in 2021 to lead with audits, keyword research and workshops.

  • Natividad embeds her Substack signup on her own site so the capture mechanism is hers even if the provider changes

  • Closes on the point that purchases are made from people

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.