a single source, nothing corroborates it

Build the gated resource page in an hour

A page whose only job is trading an asset for a form needs four things: a headline, a short summary, the form and a logo linking home so the visitor knows who is receiving their details. Build it in an existing page builder or your automation platform rather than in code, repeat the asset name from the ad so the click feels continuous, and hand the file over the moment the form is submitted.

The method

1. 01

   Build the page with an existing tool instead of custom code: a page builder, your marketing automation platform's built-in pages, or your own page wired to a hosted form service.

2. 02

   Limit the destination page to four elements - headline, short summary, form, logo - and spend no more than an hour building the first version.

3. 03

   Include a company logo linking to the homepage so the visitor can tell who is receiving the information they are about to hand over.

4. 04

   Configure the form so submitting it hands over the asset immediately, either emailed or opened in the browser.

5. 05

   Repeat the asset's name from the ad in the page headline so the click feels continuous, and describe the asset's contents, benefits and intended reader rather than the company.

What it returned

• Tools named: Unbounce, Instapage, Hubspot, Marketo, Formstack.

• Named as good examples of minimal resource pages: Optimizely and Zerto.

Sources

• How to Use LinkedIn Sponsored Content to Get Sales LeadsGreg Kogan · gkogan.co · The Landing Page and Form · 2016-06-10